Capitalization and Depreciation Research Paper Example | Topics and Well Written Essays - 1250 words

Capitalization and Depreciation - Research Paper Example If a company, for example, pays $20,000 in cash for equipment, its financial statements will not show that it spent $20,000. The statement will instead show that it converted $20,000 cash into $20,000 worth of equipment which is an asset. Expensing costs refers to reporting them on the income statements as outflows of money. When a company pays $12,000 for rent arrears, its financial statements indicate that money has been spent. Expenses decrease a companys profit or net income. The more costs businesses capitalize on rather than expense, the higher the profits they report to shareholders (Bragg 2007). GAAP refers business assets as the things the business controls or owns and have measurable economic value. When something does not fit in the description of an asset, it cannot be capitalized. Buildings, land, equipment, stocks, bonds, and items held in the inventory have future economic value that is measurable hence can be capitalized as assets. Other costs incurred in advertising, research, development, and marketing should be expensed. Although such costs are meant to produce future value, such value cannot be measured or evaluated at present (Jarnagin 2006). GAAP enables a company to capitalize the costs of acquiring assets and preparing them for use. Suppose a production company purchases a $13 million machine from a manufacturer in Italy. The company can capitalize on the buying price of the machine and also capitalize on the costs incurred in transporting the equipment from Italy. Assemblage costs, costs due to necessary modifications on the machine, taxes and tariffs paid for the equipment can be included on the capitalized costs. On smaller scale businesses, if a factory buys $98 in stock for investment intentions and pays a $1 commission, the company can capitalize on the full cost of acquisition cost: $99 (Weiss 2006). When companies capitalize on assets, it does not mean or refer

Intelligent Design is it Science Essay Example | Topics and Well Written Essays - 750 words

Intelligent Design is it Science - Essay Example To support his view, he has used example of the law of physics, with relevance to radio signals. Dembski states that radio signals take diverse form as a contingent form, extensive and multifaceted. To further supports the theory of Specified complexity, he states that intelligence leaves behind a mark or a trail, which makes up a design community, hence it describes the nature of specified complexity. An event is considered to be specified complexity if the element in it, can’t be explained by probability, which is the amount of expectation of occurrence of the unpredictable event. Meaning, an individual never expects an event to occur, because of its unusual and unware nature and the individual’s inability to explain that event is intelligence (Dembski, 712). Dembski believes that intelligent design should be taught in school as natural and scientific phenomena, but teachers face problem of fate and beliefs while teaching the intelligent design theory. The core of the problem is, the explanation of intelligent design theory to students, how intelligent design is science and not a religion. He further states that intelligent design should be taught in biology classes, to high school students. Keeping in view that the method of conversion does not account for specified structure, which is compound in nature, in biology. Although educators should act passively while teaching intelligent theory as one tends to comply to his own perceptions with the design theory (Dembski, 715).

Record Keeping in the Learning Sector Essay Example | Topics and Well Written Essays - 1500 words

Record Keeping in the Learning Sector - Essay Example He points out that "without records, we have no way of knowing what we are doing."(18). Record-keeping has always been an important part of the teacher's work; it would be easy, in concern about recording each child's progress in the National Curriculum, to forget the need for long-term records and for records which give their own input to work and the corresponding output from the children. There are many reasons for keeping records besides those of recording progress in the National Curriculum. An important reason for record-keeping is continuity. If teachers should happen to have a long illness or leave their present school in mid-year, all that they have learned about their children will be lost, and appropriate records are needed so that someone else can take up where they left off. Records may help the teachers to match work to individual children and help them to overcome learning problems. Something a child does once may not appear to be significant, but if it happens several times, it may give them important clues to the nature of a difficulty. They may not notice this if they do not keep appropriate records. It would be difficult to keep this kind of record for every child all the time, but they can do it for a small number who have problems. Important items from a child's background noted over a period may help the teacher to understand his or her difficulties and put them in a better position to help. For example, a child who has changed schools number of times may be insecure and need in filling gaps in learning. A child who has a handicapped sibling may find it difficult to cope with the extra attention that the sibling needs from his or her parents. Background information of this kind is sensitive and the teacher or head may need to ask the parent concerned if he or she minds having it recorded so that teachers are aware of any difficulties. School records or records to be passed on need to contain only what might be described as considered records. Teacher's own day to day notes may contain comments about individual children and the success or otherwise of particular pieces of work, recorded for their benefit alone. These notes will form the basis of their final records. Teacher will also need records of each individual child. It is helpful to keep these records in a loose leaf file with a page for each child. They can then add material and put this into a longer term record when each page is full. Their file should include a check list for each child of the Attainment Statements from the National Curriculum arranged so that they can tick off items as they are achieved. Historically one of the standard methods of keeping records was for the class teacher to maintain a weekly record book and to contribute to a cumulative record and termly or yearly report for the parents. This was quite a feasible approach for a teacher who used a class-based teaching approach. What this technique also created, however, was belief that because the teacher had planned and taught the material the children had, by implication, learnt it. With the onset of the comprehensive principle and the development of mixed ability classes, a wider range of ability in the children being taught exposed serious limitations in the approach. It is an essential aspect of record-keeping that staff and

Intelligent Design is it Science Essay Example | Topics and Well Written Essays - 750 words

Intelligent Design is it Science - Essay Example To support his view, he has used example of the law of physics, with relevance to radio signals. Dembski states that radio signals take diverse form as a contingent form, extensive and multifaceted. To further supports the theory of Specified complexity, he states that intelligence leaves behind a mark or a trail, which makes up a design community, hence it describes the nature of specified complexity. An event is considered to be specified complexity if the element in it, can’t be explained by probability, which is the amount of expectation of occurrence of the unpredictable event. Meaning, an individual never expects an event to occur, because of its unusual and unware nature and the individual’s inability to explain that event is intelligence (Dembski, 712). Dembski believes that intelligent design should be taught in school as natural and scientific phenomena, but teachers face problem of fate and beliefs while teaching the intelligent design theory. The core of the problem is, the explanation of intelligent design theory to students, how intelligent design is science and not a religion. He further states that intelligent design should be taught in biology classes, to high school students. Keeping in view that the method of conversion does not account for specified structure, which is compound in nature, in biology. Although educators should act passively while teaching intelligent theory as one tends to comply to his own perceptions with the design theory (Dembski, 715).

Wings of desire. Analysis of the Film Essay Example | Topics and Well Written Essays - 750 words

Wings of desire. Analysis of the Film - Essay Example Each and every city has a history. Human nature is characterized by dynamism and this is reflected on all what surrounds man. Berlin is a no such exception city as it can be read from two dimensions, i.e. visible and invisible. In the film, â€Å"Wings of Desire†, a number of features, which will be discussed later in this paper, prove to be imminent. Art being a reflection of the society, â€Å"Wings of Desire† is a reflection of the life style and depiction of the Berlin city. This city is interesting and has had a capability of combining all the factors that mould a modern city having elements of the past that shape its future. Whether this city is purely real, hyperreal or surreal or may be purely an invisible depends on the spatial history it presents and the different landmarks which show themselves. The wings of desire present two dimensions of the Berlin. Visible Dimension Berlin City can be viewed from the visible dimension. When you visit this city as the film shows you are in a position to see the wall that separates the East and the West of Germany. For many years, this wall has been a real depiction of where this city has come from. It harbors a rich history and this film presents the wall as a site for memory. The wall goes round the City. When people saw the wall, because it was brought down after the shooting of â€Å"wings of desire†, they would have a recap of what happened to their country leading to the separation of East and West Germany. The essence of reality is more felt when the meditation of the history with which this wall carries is effected by first sight this historic feature. For this reason, this wall acting like a landmark feature that was passed on from generation to generation then the sets Berlin city to have the characteristics of realism. A real city has its history attached to the available landmarks that might be manmade or natural and this is something which Berlin clearly presents through the wall. Berlin City has features that tend to embrace idealism. This is a visible dimension whereby subliminal regime is created. Berlin City has special functions for the bridges whereby symbolism and rich history is embedded on them. The bridges link and act as frontiers. It is this feature that makes them very ideal for writing history on them that when people pass by, they can have a look at it. Often the streets, as depicted in this film, have few people with stereotypes of metropolis taking a lead. In addition, the houses together with the streets happen to be anonymous and this presents a rather hard to puzzle situation. The canals clearly confirm that this city is a real metropolitan centre giving life to the surreal ideologies. The ideologies of hyperreal cities bring in the power of imaginations and through the imaginations decisions can be made. A perspective is drawn and Berlin has created search a setting for the world to see. Though luftschutzbunker is a standing remnant of th e effects of World War II, it offers a moment of reflection. A thought of today are imaginatively shifted to try to figure out how yesterday would have been if it were today. This can be described as fiction, something that can only happen in movies and films and this is what basically entails hyperreal cities. The library preserves information. As a visual phenomenon of the Berlin City, it has been distinguished for memory purposes. Not that the Homer does not have the information he really ought to know but rather chooses to opt for memory so as to exploit the excellence which comes along. As depicted, in the film, the library is the place believed to offer angels’ gathering point and excellence is much emphasized. Memory refreshment is the key goal. Invisible Dimension For Berlin, features of invisible dimension are eminent. History has proven that, whatever is seen can communicate more if a little of thoughts are engaged. This is the situation which confronts anybody whol e

Music Role of a Composer Essay Example for Free

Music Role of a Composer Essay A person who creates the music the music we listen to by writing a piece of music for theatre, radio, film, TV and computer games where music is needed is known as composer. Composing of music has played a vital role in the lives of composers making others to be considered as princes of music like Josquin and Palestrina yet others had unique styles of composing their music. The roles of a composer are to create music by creating situations in which sounds will basically be. A composer has to devise strategies to ensure coordination of elements of performers set into motion. This is achieved by ensuring that proper notation of music has been done in order to accurately direct musicians. The task of a composer is to write an original piece of music fitting for a specific mission after which the composition will then be performed by musicians. The music composed might be having lyrics or just instrumental. Furthermore, it can be either in the form of country, classical jazz or even folk. The work of composer improved a great deal between 900 to 1820. in the 900’s, composers used to create music in that there is a solo singer and choirs or more probably in an Organum style . In the process of change, music styles became more complex and multiple parts were used for different instruments and this help to bring harmony. The recorder, lute and the invention of printing press that brought about standardization of musical notation. Later the Organum was modified into the modern harmony of today by use of a figured bass to accompany a melody. The introduction of keyboard in equal temperament enabled different keys to be used without alteration. Finally, during the classical period, the composers fostered for loyalty or nobility of the time. The composers of the time were offered with creative tools to build many accredited pieces of music given that the concept of music was abstract and detached allowing them to explore the music industry. Josquin Desprez (1440-1521) was the master of composing in his time . He created his music with careful words which were of marvelous simplicity and sophistication. Ludwig Van Beethoven (1770-1827) was the instrumentals in bringing into being the romantic music era. These two men brought about great change in the musical industry and meaning to composers without fear of experimenting. References Fulcher, J. The Composer as an Intellectual. Music and Ideology in France 1914-1940. New York: Oxford University Press, 2005 Smith J. Carlson B. The Gift of Music: Great Composers and Their Influence. Crossway, 1995

Background analysis of PADINI

Background analysis of PADINI PADINI started to operate its company in Malaysias apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors. The PADINI Concept Store is a concept store that selling all PADINI Holdings brands in one store or one stop shopping. The first outlet that starting to operate in Malaysia was located in Johor Bharu City Square, a shopping complex in Johor Bharu, Malaysia. After PADINI starting to operate in Malaysia, it becomes one of the major forces to apparel and garments industry in Malaysia. Besides, PADINI involved in the distribution and retail of its own fashion labels through 190 freestanding stores, franchise and consignment counters. The main products that sold by PADINI are formal,fashion wear and accessories. Besides, there are various brands that houses in PADINI and all of them are under PADINI. Every brand represents a fashion philosophy and each of the philosophy involve an extensive range of products aimed at targeted consumer. Their brand image is strongly attached importance to the real value: quality, functionality and price. There are eight unique brands under PADINI, which are PADINI ,PADINI Authentics, PDI, P CO, Seed, Miki, Vincci, and Vincci Accessories. All of the brands targeted consumer is due to both sexes and all ages. However Vincci, and Vincci Accessories are more focused on the flexible tastes of woman consumers on shoes, bags and accessories, and Seed Cafà © have open a new dimension in food operations for its company. Vision PADINI state that their vision is to be the market leader in the retail industry. They will achieve the goal through hard work, discipline and creative endeavour. In long terms, they will continue to maintain their high standard of design and manufacturing quality as well as affordability. Besides, they are also working towards expanding the business on a regional basis. At present, they have a growing presence in their neighbour countries, and we believe that there is great scope for growth. Mission The mission that set by PADINI is to create credible products that meet out target customer requirements but exceed their expectation. PADINI Core Value Caring From The Heart Caring from the heart means every staff of company must treat customers from the heart; staffs must care their customer by providing the best services. PADINIs 7 Culture Speed Simplicity Self- Confidence Communication Team Work Learning Culture Consistency Evolution of PADINI Year 1971-1990 Began operations as Hwayo Garments manufacturers Company, a proprietorship carrying out the manufacturing of ladies garments and wholesaling of the finished products to departmental stores. Expand into the trading textiles. Entered the retail industry with the companys pioneering brand PADINI. The brand VINCCI was created. Children wear was launched under MIKI brand. The SEED and ROPE labels were launched. 1991-2007 Establishment of a holding company, Home Stores Sdn. Bhd., to hold all the groups retail, wholesale and manufacturing business. The name Home Stores sdn. Bhd., was changed to PADINI Holdings Sdn. Bhd. Launched of PADINI AUTHENTICS. PADINI Holdings Sdn. Bhd. Became PADINI Holdings Berhad. PADINI HoldingsBerhad listed on the Second Board of the KLSE. PCO was launched in the second half of the year. PDI was created. The first Concept Stores was opened in Johor Bharu City Square. Seed Cafà © and PADINI Dot Com Sdn. Bhd was set up. Re-launcg of PADINI and Rope to new PADINI Workwear Listed on the Main Board of the KLSE The brand Vincci +. Vincci accessories and brands outlet was launched. STATES LOCATION Selangor AEON Bukit Tinggi Shopping Centre Sunway Pyramid Shopping Mall Ikano Power Centre 1 Utama Phase 2 Shopping Centre IOI Mall Shopping Centre Kompleks Membeli Belah, Aeon Cheras Selatan Johor Bukit Indah Shopping Centre City Square Shopping Centre Jusco Tebrau City Shopping Centre Kuala Lumpur Mid Valley Megamall Pavilion Kuala Lumpur Penang Gurney Plaza Queensbay Mall Melacca Dataran Pahlawan Melaka Megamall Pahang East Coast Mall Perak Kinta City Shopping Centre Sabah Warisan Square Sarawak The Spring Map of PADINII coverage The Location of PADINI Concept Stores In Malaysia Segmentation As a listed company with such successful result, undeniably PADINI has done segmentizing in terms of demographic, geographic and psychographic. Demographic segmentation include of dividing the market into groups based on variables likes age, gender family size, income, occupation, education, religion, race and nationality. PADINI has segmentized demographic by focusing on the factor like age, gender, income and occupation as the important factor to do the continuous targeting. PADINI has set up 8 brands, which has covered age from baby up to old ages ,gender with male and also female, income which in the range of RM1000-RM2000,RM2001-RM5000 and RM5001above,and finally occupation like office-worker and others semi formal wear which suit majority occupation. This helps the organization to divide the market into several groups and target each of these groups to enhance the performance of the organization. Next, market segmentation strategy whereby the intended audience for a given product is divided according to geographic units, such as nations, states, regions, counties, cities, or neighborhoods.  PADINI has chosen to focus on states as their geographic segmentation, for instances, Penang, Johor and Kuala Lumpur. Lastly, PADINI has also used Psychographic by dividing the industry into different groups based on social class and lifestyle to do perfect segmentation. Targeting From our research, we can say that the targeting strategies used by PADINI is differentiated marketing where PADINI target several segment by offering different products to satisfy the different groups of customer. The targeted groups of customer are derived from the age range that above 7 to 50 and separated according to age and genders. The following table is showing the different targeted groups by offering different products. Group Age Gender Product Type of product Infants and kids Below 7 Both Miki kids Casual Childrens Above 7 and below 12 Both Seed and PADINI Authentic Casual Teenagers or youngsters 12 to 18 Both Seed and PADINI Authentic Casual Adult 18 to 30 female P Co Younger style(Trendy) Adult 18 to 40 Both Seed Casual plus classic stylish designed Teenagers or adult 13 to 50 Female Vincci and Vincci Accessories Female Accessories Adult 18 to 50 Both PDI Casual stylish designed Adult 18 to 60 Both PADINI Formal Differentiation Positioning PADINI used the differentiation strategies of product and image to place the product occupies in the consumers minds. The hottest product of PADINI Seed, use the product differentiation in term of design to place the product occupies in the consumers minds. For example, when a consumer want to buy a semi-formal with classic stylish designed, the Seeds product will come into their minds before thinking of others brand. Besides, Miki kid is also one of the example of product differentiation where the design is specialty for kids. On the other hands, P Co used the image differentiation to place the product occupied in consumers minds. When a consumer want to buy a female clothes with younger style inside the PADINI, the brand of P Co may take the advantage of coming to their mind before others brands. In short, PADINI use the differentiation of professional ,stylish and fashionable to position the products in the consumer minds. Product Consumer Goods  are final goods that are brought from retail stores to satisfy the needs and wants of customers. Products of PADINI falls under consumer product which categorized as shopping products.PADINI itself has other alternatives brands under it. There are PADINI, Seed ,Pdi , PADINI Authentic , PCo, Miki maternity , Vincci , Vincci accessories , Miki kids . The essential of PDI is to emphasis the casual stylish that can be accepted in any occasion. Its purpose to let any guy or girl to get a style fix among the fashion-current jeans, T-shirts, jackets, casual basic-T, belt, socks, scarf and even accessories in a shopper-friendly setting.PADINI is focus more on basic and family lifestyle and aim for anyone who likes and extols casual style. PADINI provides the essential working lifestyle for the modern working man and women. The PADINI collection carries a clean, timeless and modern to the working lifestyle. This brand is focuses on the formal wear and centralize customers base for workers. PADINI has launched out several of tie, belt, shirt and coat. Seed is the confidence of classic and casual plus a refreshing design. Seed emphasize the best of both designs for men, women and even hip kids! The purpose is stand-out style. Seed is focus on urban office-wear for the masses. The clothes under this line are usually jackets, coats, suits, classic office pants and knee-length skirts, semi-formal skirt and belt and also classic jean. In addition to seed cafe, the cafe portrays a bright and contemporary concept which jells with seeds youthful and trendy image. PADINI authentic is more on casually yours. PADINI authentic focus their styleon quality casual wear. Its targets the teenager segment of the market. It sells modern shirt, trendy jean, jackets, shirts and stylish dress. P co is focus on female market and launched all girls skirt, necklace and also hot pants. On the same track where they run ahead in fashions brave new ideas. Women are the largest customer base for P co because they know that women are the most potential customer and most people who are willing to spend money in the fashion. Miki Kids take the message of fun in fashion to every place and occasion. Clothes design with energetic ideas and cheerful colours to charge up every youngster. Miki kids are designed for 1-11 years old infants. This is because infants still have their potential and parents are increasingly willing to spend money on their childs dress. Miki Maternity is designed for fashionable mums-to-be. Miki Maternity has sold all the shirt and dress that suit for the pregnant women at the same time stand out-style. The look of Vincci fun and fashionable, the emphasis is affordable. From head turning hair accessories to trendsetting footwear, must-have handbags to eye catching glasses and fashion-clinching belts. In addition to Vincci accessories carries one of the most extensive lines of accessories from necklaces, bangles, rings and earrings to belts, sunglasses, watches, shoes, bags and more in all the latest styles. Price Pricing are one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organization. Pricing is difficult and must reflect  supply and demand  relationship. Pricing for a product too high or too low could mean a loss of sales for the organization.   Designed of Seed and PADINI are more classic. Our company carries out market-skimming pricing and setting a high price for Seed and PADINI to skim revenues layer-by-layer from those willing to pay the high price. Both of these brands are premium pricing and especially for relatively high consumption of the customer base. High consumption of the customers base is those who purchase a bundle items in one time. Production of seed and PADINI are much more less than other brand this is because high consumption of the customer base would be lesser. Our company makes fewer, but more profitable sales. In addition to this, PDI and PADINI authentic and Vincci are much more affordable. Our company carries out maket-penetration pricing setting low initial price for PDI, PADINI authenthic and Vinnci to penetrate the maket deeply. Both of these brands are low cost pricing and more focus on the middle class of customer base. Product price of these two brands are low and affordable. This is because there are more middle class of customer base compare to high consumption of customer base. PDI and PADINI authentic are attracting many customers due to the low price strategy and also our company can win a large market share. Apart from this,the two brands under the MIKI flag are MIKI Kids and MIKI Maternity.Miki maternity is pay attention on the fashionable mums-to-be. This brand only focuses on the pregnant women and mums-to-be customers base and Miki kids is focus on the children customers base. Product price of this brand is quiet high and is consider as premium pricing. This is due to their customers base not wide enough Promotion do PADINI Holdings Berhad company has different promotion in every seasons . They have different seasons in every years . That is spring ,summer ,fall and holiday . Those products have expensive price will have whole year discount . On the other hand , those products have cheap price only will get discount during season period . PADINI AUTHENTICS promotion will get instant rebate RM30 with purchases of RM150 and RM70 with purchases of RM 300 . PDI Promotion will get rebate RM15 with every purchase of RM 100 . Followed by, VINCCI ACCESSORIES will get instant rebate RM10 with purchase of RM50 above RM20 with purchase of RM100 above . VINCCI Promotion will get instant rebate RM10 with purchases of RM50 above , RM20 with purchases of RM100 above. SEED Promotion will get rebate RM30 with every purchase of RM 150. PCO Promotion will rebate rm20 with every purchase of rm100 . PADINI Promotion will get rebate RM30 with every purchase of 2pcs . In addition , PADINI GROUP FAIR which known as Mega Carnival Sales will up to 70% discount .This sales will fall on March , August , December every year .Specific terms and condition will be applied on it . During sales period, customers cannot apply for member card . Member card only can apply when no sales proceed. When nearly reach end of sales, PADINI Company will have actual 10 % will add 10 % more discount on it . This is because PADINI company want clear the stock, and they want to push the sales. A companys total promotion mix is also called marketing communications mix . It consists advertising , sales promotion , public relations , personal selling , and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships . One of the hardest marketing decisions facing a company is how much to spend on promotion. How does a company decide on its promotion budge? There are four common methods used to set the total budget for advertising. There are the affordable method, the percentage of sales method, the competitive parity method and the objective and task method . Affordable method is to set the promotion budget at the level management thinks the company can afford. Followed by , percentage of sales method is set the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit sales price . Competitive parity method is set the promotion budget to match competitors outlay . Placement do Concept Store brings the all in one concept. So that, customers will be convenient to shop at there. Variety of modern style can be chosen by customers. All they need are inside one shop. Most of the brands outlet will located at the shopping mall instead of hypermarket. Because of the design of shopping mall more attractive. So that can attract more customers. PADINI is one of the most well-known brands in Malaysias multibillion garment industry. A brand leader involved in the distribution and retails its own fashion labels through 180 freestanding stores and in-house outlets. This includes our multi-brand stores of PADINI Concept Store and Brands Outlet. PADINI have many branches in Malaysia. In Malaysia, it divided into two parts. That is west and east. Shopping mall will be chosen as the location where the PADINI Concept store at. This is because shopping mall has more people. For example, Queensbay Mall, Gurney Plaza .It will choose only mall which is more trendy for that city . PADINI has two types of shops. It has brands outlet and PADINI concepts store. The purpose of having PADINI concepts shops is because of the concept one-stop-shopping. With all brands within reach in just one store, the shopping option is set to create a fashion revolution. In addition, certain brands specialize in items such as Graphic Tees, Polo-Tees and Pants. With such a wide variety of styles and labels, Concept Store not only caters to everyone irrespective of age, gender or taste, it also allows shoppers to mix and match effortlessly within one location ,maybe by matching with different brands merchandise to fulfill own required style. The brands are PADINI, Seed, Vincci, PDI, PADINI Authentics, P Co, Miki Kids Miki Maternity. Whereas , brands outlet is the latest exciting concept from PADINI group . Already a fashion force in Malaysia with brands such as PADINI, Seed,PDI, Vincci and PCo., the group decided to introduce a shopping experience with a difference based on key id eas of convenience, quality, variety and affordability. Concept Store can be found at Aeon Bukit Tinggi (Klang), Ampang Point (Kuala Lumpur), IOI Mall (Puchong), Ikano Power Centre (Mutiara Damansara; flagship store), Aeon Bukit Indah (Johor Bahru), Dataran Pahlawan Mall (Melaka), East Coast Mall (Kuantan) and Queensbay Mall (Penang). Recommendation After the overall marketing research regarding this company, we would make some recommendation about the product, market development, marketing technique, public promotion and sales rules and regulation. Talking about the product, PADINI has never come out with unisex merchandise, as our experience as promoter in this company, we always get this question from customer .Also, we would suggest PADINI may make some couple design since the company is already well-established, these two product may probably open a new market to new young generation as their target, the company may choose the A outlet to do market testing by coming out limited quantity. While for marketing technique, we can see PADINI has not yet to explore in the online buying. We suggest PADINI can set up a blog which contain all brands product. Before that, perhaps the company must set up an IT department to do IT support for future transaction and create a IT system to company. They may co-operate with some banks to offer discount by using online banking service. On the other hands, PADINI can also cooperate with some local distributors in the Malaysia like Citi-link or Sky Net to send out the order. Every transaction made by the customer will be shown a payment statement and it was guaranteed by the bank. Besides, the distribution of the order will directly send to the stated address according to the information stated on the order form by the customer. Then, since PADINI is already well-known in fashion industry, we believe they are able to do a fashion show by hiring professional model, wearing their new products and having a fashion show .The company may invite some fashion professional ,helping to to advertising and promote their company. Besides, the company can organize a model show or competition by wearing their new products in specific mall like Gurney or Mid Valley, this will cost lesser. Furthermore, PADINI can sponsor to some well-known ladies magazine with conditions that include few pages which advertising about PADINI new products in every publication of magazine, for example Vogue and Nirvana Women. Historical Net Profit of PADINI From Year 2004- 2010 The histogram above showed that the net profit of PADINI from the year 2004- 2010. We can see that, the net profit of PADINI is dramatically increase from 2004- 2010 with the percentage of 1% to 12.2%. Besides, PADINI state that they forecast an average annual net profit growth of 10% in year 2011 and 2012 because of the demand for the PADINI products due to their strong branding and strategic store locations, as well as improved efficiency of warehousing, inventory management, design and product mix. Stock Split Besides, PADINI also carry out the stock split program to make its stock price cheaper than before in 5 times at 6 January 2011, being the market day after the books closing date. Share split involving the subdivision of each ordinary share of RM0.50 each held in PADINI Holdings Berhad into five ordinary shares of RM0.10 each. This action is to attract more investor to invest into their company. PADINI HOLDINGS BERHAD (History earnings, dividends and share price)