Creating Strategy: KFC

Executive Summary The fast-food market in the United States was extremely competitive and the declining margins in the fast-food chains reflected the increasing maturity in the US fast-food industry. As an alternative to domestic expansion, many restaurants began to plump out into transnational markets. The too soon entry into international markets primed(p) KFC in a immobile position to benefit from international expansion. Latin America was adept of the international markets KFC focused on. after(prenominal) 1990 it took a very war-ridden system by open company-owned restaurants and by expanding its franchise operations. Mexico is the strongest heading of KFC in Latin America, where close to of them are company-owned, mainly because of the escape of a law protect patents, information, and technology before 1990. another(prenominal) market of great importance is brazil-nut tree - Latin Americas largest miserliness and mainly unexplored by KFC. This pillow slip beg ins by analyzing the strategic changes that took place in Kentucky fry Chicken Corporation (KFC) as it moved through a variety of ownership changes from the fifties through the 1980s: (1) KFCs excogitation by Colonel Harland Sanders in 1954; (2) the bargain of KFC to Jack Massey and John tender Brown, Jr., in 1964; (3) Heubleins acquisition of KFC in 1971; (4) the acquisition of Heublein by R. J. Reynolds in 1982; and (5) PepsiCos acquisition of KFC in 1986.

The case examines issues related to international outline context with a position focus on Mexico, providing a vehicle for discussion of risks and opportu nities of doing line of reasoning in a fore! ign country. Introduction The case study highlighted an compend of the fast-food industry from a domestic and international point of chance and a initiation of KFCs business strategy from the early nineties through 2000, in particular the development of KFCs Latin American strategy and the companys situation and challenges in Mexico. The concluding... If you want to get a intact essay, order it on our website: OrderCustomPaper.com

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