Columbia HCA and the Medicare fraud

Executive Summary ships company capital of South Carolina/HCA health fretting batch Company Founders Richard Scott and Richard rainwater Business The company was a for-profit organization and the largest hospital alliance in the world. Business Start- up bes Scott and Rainwater each put up $125,000 and financed the purchase with $65 million from Citicorp. The Market The companys marketing plan cost was an ambitious $100 million per fiscal twelvemonth or more. The advertising campaigns were aggressive and saw no boundaries contend the competition. The Competition capital of South Carolina/HCA competed with small or large hospitals, familiarity based not-for-profit hospitals, clinics and health care centers. Product/Services They provided extremely overpriced health care and serviced anyone, anybody or anything that could result in a profit. Competitive Advantage beingness larger than life sentence and charging so much high in a higher place the competiti on. Risk/Opportunity What risk? We are unvanquishable! The companys motto was, The opportunity to rip you attain is at a time. The Companys Downfall Thinking they could buy from the government and the taxpayer but could never be caught. The Punishment One- comme il faut the largest healthcare fraud case in the United States accounting and Two- An investigation that settled at a net establish of $1.7 billion dollars.

Columbia/HCA healthcare Corporation: The Beginning The Healthcare Company started in 1987; Richard Scott teamed up with Richard Rainwater to shit the Columbi a Healthcare Corporation. At the time, the 3! 4-year-old Scott was a graduate of two the University of bit and Southern Methodist University Law School; Rainwater was a Fort Worth financier, a self-made billionaire. In family 1993, Columbia merged with Galen Health Care, which had earlier been spun off from Humana. It now owned 99 hospitals in the USA and internationally. It expand its policy of selling ownership stakes to physicians in instal to berth them to the...If you want to get a full essay, erect it on our website: OrderCustomPaper.com

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