'Health Care Communication Methods Essay\r'

'communicating Coordinators manage their comp any(prenominal)’s intercourse strategies. This includes internal (coworkers) and external ( commonplace) colloquy methods. They are in charge of evacuant incourseation and responding to any inquiries regarding the teaching. Communication Coordinators besides manage flusht planning, communication budgets, and neighborly media come forwardlets. For this paper, I go awaying assume the habit of Communications Coordinator for a national drug manufacturer named â€Å"Pharmaco”. One of our medications at Pharmaco has of late been reported to ca wont significant minus effects among those prescribed. The medicine known as â€Å"Olaz” is prescribed to a large outcome of people. To make matters worse, there know been reports that a well-known human beings figure is counted amongst the effected. forbid feedback from this figure could lower the creation imprint of Pharmaco and damage the company’s credibi lity. As Communications Coordinator, I am t considered with the certificate of indebtedness of screaming news reports and the general public regarding the situation.\r\nCommunication comes in a variety of lines including handed-down, electronic, and hearty media. These forms altogether have their advantages and damages. Each form must besides adhere to rules and regulations such as the Health Information Port cleverness and obligation Act (HIPAA). tralatitious media encompasses a spacious range of communication mediums. This includes newspapers, magazines, outdoor billboards, submit mail, radio, and television. Most of the population bequeath at least encounter individual(a) of these mediums during their day. Traditional media is advantageous because exclusively of the mediums are unmatched way forms of communication. This would give Pharmaco the ability to enchant a message to the public, without having to answer any questions immediately. While public interactio n is inevitable, conventional media would give up clock time in-between lecture and feedback. This would give Pharmaco time to collect and develop for public interaction. With traditional media it would also be fairly easy to adhere to HIPAA regulations because all the learning delivered is scripted.\r\nPharmaco would have plenty of time to review the development and check for errors. This reduces the fortuity of giving undercover information to the public. The discriminate of traditional media is closely related to its advantages. eon in-between delivery and feedback can be costly. During this time the public could use new(prenominal) forms of media to discuss Pharmaco. Without the ability to defend itself, nix public opinion could increase. This in period of play brings us to our next media type. electronic media is a more advanced form of communication compared to traditional. It is also more interactive than traditional media. The most common form of electronic or â€Å"digital” media, is the profits. The meshing is oft engaged similarly to traditional media. Electronic media is advantageous because of the ever growing popularity and example of the internet. People are now accessing the internet in the home through a fast-growing range of games consoles and Wi-Fi enabled tablets, smartphones and laptops, giving advance to a trend of â€Å"multi-screening” (Internet Usage on Rise, 2014).\r\nBroadcasting information with electronic media would occur Pharmaco’s audience. More people could be reached. Plus, it would be easy to keep information updated. Of course, it should be remembered that this type of media allows the public to be more interactive. Pharmaco must be certified(p) of those who use computers to collect private clobber; hackers. We can create our own website that will allow us to interact with the public, nevertheless there is a potential for hackers who would stick at stealing our private informati on. They could even manipulate our site into giving out in reconcile information. Furthermore, providers are subject to farther more rigorous guidelines when unhurried news report information is in electronic form (HIPAA Compliance, 2003). If we choose to use electronic media, it will be imperative to protect private information. This way we can abide by HIPAA regulations. If Pharmaco’s website is compromised, then there is the hap that patient information could be as well. Pharmaco should also consider affable media. cordial media is interaction between the public that takes gear up in virtual communities or networks.\r\n both of the largest used social media websites on the internet are Facebook and twitter. Both of the mediums allow users to plosive consonant in unending data link with one a nonher. With social media Pharmaco would not have to busy about digital storage of its information. Everything we would essential to express would be stored on somebody el se’s network. Social media would also allow us to stay in constant contact with those that â€Å"follow” or â€Å" endorse” to us. This is advantageous because it would give us the ability to instantly address public concerns. Coincidentally, the disadvantage of social media is the need for constant reviewing and updating. Furthermore, as with all forms of media, HIPAA regulations must be unplowed in mind. If we choose to use social media, HIPAA compliance must be communicate so that our company does not target a violation. Patients should understand that personalized wellness information should never be posted. Considering all the information that has been reviewed, I kick up that Pharmaco utilize traditional and social media. First and foremost, the public needs to be addressed.\r\nA debate should be given to the press. The statement should let the public know that we are aware of the reports. It should also contain a naive apology to all those who affec ted by our medication. The message should also inform the public that we are doing all we can to correct the situation. We should also have a meeting place where the public can go to ask questions. This is where I suggest social media. I believe Twitter would be the crush way to go about this. Twitter would allow us to be skeleton and stay in constant connection with the public. It’s all-important(a) for the public to touch sensation as if we are always available. I also think it is trump out not to have a means of personal electronic media (website). All the information that could be related on our website can be just as easily relayed on social media. Furthermore, I find it proficient to not broadcast a public address (I.P. address).\r\nThis would only act as a gateway for a clay that would ultimately be connected to our patient health records. With social media key lag should be selected to serve as the broadcast’s summon administrators; these people will be the gatekeepers for access to the program’s page (Walters-Salas, E., 2012). I also suggest that updates only be done double or three times a day. This will allow us to oblige the conversation, rather than being continuously henpecked by the public. Plus, it will allow page administrators the time to perform their normal tasks. In regards to the well-known public figure, we should not rear them in any of our communications. Patient information is private for everyone. We also don’t want to appear bias or more concerned with a single person’s condition. Our messages should constantly address those affected as a incarnate whole.\r\nI believe that this strategy is the best way to address this issue. I have identified the advantages and disadvantages of traditional, electronic, and social media. Private information and HIPAA regulations have also been addressed. My reasons for selecting my strategy has also been stated. This is a delicate scenario and itâ€℠¢s important that Pharmaco address it appropriately.\r\nReferences\r\nBendix, J., M.A. (2013). New HIPAA rules. Medical Economics, 90(9), 14-16,18-20. Retrieved from http://search.proquest.com/docview/1370703200?accountid=458 Brown, J. (2013). How to noble electronic communication with patients. Medical Economics, 90(7), 60-2, 64-7. Retrieved from http://search.proquest.com/docview/1367086304?accountid=458 Du Pre, A. (2004). communication About Health (2nd ed.). Boston, MA: McGraw cumulus HIPAA compliance. (2003). Corrections Forum, 12(1), 15-16. Retrieved from http://search.proquest.com/docview/214412170?accountid=458 Internet usage on rise. (2014, Jun 25). The Advocate Retrieved from http://search.proquest.com/docview/1539432736?accountid=458 Walters-Salas, E. (2012). Social media and HIPAA compliance. Bariatric Nursing and working(a) Patient Care, 7(2), 85-86. doi:http://dx.doi.org/10.1089/bar.2012.9984 Weinstock, B. (2003). HIPAA and computer security. PT, 11(7), 30-33. Retr ieved from http://search.proquest.com/docview/216821722?accountid=458 Wendling, C. (2013). The use of social media in risk and crisis communication. (). capital of France: Organization for Economic Cooperation and Development (OECD). Retrieved from http://search.proquest.com/docview/1468437071?accountid=458\r\n'