Sunday, May 5, 2019
The Marketing Concept and Marketing Communications Essay - 1
The merchandising Concept and Marketing Communications - Essay Example create an online resume databank so job-hunters and employers can find each other more efficiently or CarMax which invented a new way to sell used cars because people want more certainly when buying such vehicles, all illustrate a drive to turn a private or social extremity into a profitable business opportunity (Hansell, 2002 Healey, 2002). Companies must carefully monitor their customers and competitors, continuously improve their apprize offerings, carefully define the target market and value proposition, and take a long term descry to satisfy customers, stockholders, employees, suppliers and channel partners.As a managerial definition selling has often been described as the art of selling reapings. But Peter Drucker (1973) a leading management theorist says, the aim of market is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service f its him and sell itself. Ideally, marketing should result is a customer who is ready to buy.The American Marketing Association offers this managerial definition Marketing (Management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and service to create exchanges that comforting individual and organizational goals.The success enjoyed by numerous firms like General Motors has been a strong influence on the strategic school of management thinking. Not surprisingly, therefore as marketing emerged as a distinct management discipline in the second half of the twentieth century, many academics drew upon strategic management concepts to create the first ever-theoretical models of marketing process. Coca-Cola, McDonalds and Levi Strauss performance could be linked to the credence of a marketing oriented business philosophy. This approach to management is based on the concept that monetary goals can best be achieved by first de termining the needs of the customer and then satisfying these by
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