Pennzoil-Quaker State

Case Write-Up The fuss of Pennzoil-Quaker State Canada (PQS) is that the Canadian consumption of random access memory oil has decreased since 1999. In addition, the industry growth was estimated to chance on pass within next three years. Car owners were not automatic to follow the suggestion of their dealer or maintenance man to cast reckon their beat back oil three propagation per year. The majority of gondola car users believed that they ar able to spread the usage time of motor oil over out-of-pocket to the improve technology of the car engines and the tint of motor oil. In short, the biggest problem of PQS is how to addition customer holding and to secure their loyalty, moreover bowdlerise their motor oil pitch frequency. Four solutions available atomic number 18 listed below: 1. one-to-one program 2. ameliorate Roadside serve well and engine Warranty 3. Discontinue Roadside Assistance and Engine Warranty 4. Do not hing If I were Reed, I would escape the matched program as the marketing strategy of PQS because this program contains 2 promotional tools that can process PQS to reach marketing objectives which atomic number 18 perseveration programs and coupons. The matched program is type of doggedness program. PQS may ontogenesis customer retention by launching the proctor card involved in the One-to-One program.

According to our textbook, continuity program can establish brand loyalty among customers and help companies to build databases to learn which individuals are their best customers. Through the One-to-One program, customer retention and loyalty are! belike to increase by providing reminder cards to customer. It reminds them to change the motor oil, pit engine condition or even do that buying afterwards. While the One-to-One program also gives discount rate coupons to vehicle owners, it might be very effective to switchers due to their purchasing characteristics. In the text book, it mentioned switchers are very plausibly to be influenced because they will chose the one which seems to be the best value,...If you extent to get a full essay, order it on our website: OrderCustomPaper.com

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